ideal point model

ideal point model
марк. модель идеальных свойств [идеальных характеристик\]* (модель формирования отношения потребителя к товару, согласно которой потребитель оценивает товар с точки зрения его соответствия неким идеальным характеристикам, определяемым самим потребителем; в отличие от других моделей при таком подходе недостаточно, чтобы продукция просто удовлетворяла ожиданиям потребителя, ее оценка должна быть близка к идеальной)
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Англо-русский экономический словарь.

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  • Point system of type bodies — Type Type, n. [F. type; cf. It. tipo, from L. typus a figure, image, a form, type, character, Gr. ? the mark of a blow, impression, form of character, model, from the root of ? to beat, strike; cf. Skr. tup to hurt.] [1913 Webster] 1. The mark or …   The Collaborative International Dictionary of English


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